Correct Answer: A. To estimate performance on data not used to fit or tune the model
Explanation:
A held-out test set provides an independent estimate of generalization performance. Using it during model development would make that estimate overly optimistic.
Correct Answer: C. Data integration and entity matching
Explanation:
Integration must determine which records from different sources refer to the same real-world entity. Incorrect matches can create duplicates or combine unrelated customers.
Correct Answer: B. To document where the data came from and how it was produced
Explanation:
Provenance supports traceability, reproducibility, and assessment of data quality or limitations. It helps analysts understand collection methods, ownership, and transformations.
Correct Answer: D. It creates an objective criterion aligned with the project goal
Explanation:
A predefined metric makes model comparison consistent and reduces the temptation to select favorable results afterward. The metric should reflect the practical costs and benefits of the application.
Correct Answer: D. Clarify the decision, objective, constraints, and stakeholders
Explanation:
Problem understanding establishes what the project must achieve and how results will be used. Without it, technically strong analysis may solve the wrong problem.
Correct Answer: B. Completeness, validity, uniqueness, consistency, and related quality indicators
Explanation:
A data-quality profile systematically measures whether data meet expected standards and constraints. It helps prioritize cleaning and assess whether analysis is trustworthy.
Correct Answer: B. Frequency and proportion for each category
Explanation:
Nominal categories have no meaningful numerical order, so counts and proportions describe their distribution. A mean or regression slope is not inherently meaningful for the labels.
Correct Answer: D. Investigate whether it is an error, a rare valid case, or evidence of a distinct process
Explanation:
Outliers can result from data errors or represent important real phenomena. Their meaning should be assessed using context before applying any treatment.
Correct Answer: B. Repeated records can distort counts, summaries, and model training
Explanation:
Unintended duplicates give some cases extra weight and can inflate frequencies or apparent performance. They should be investigated before deciding whether to remove them.
Correct Answer: B. The missingness is related to the unobserved values and may bias analysis
Explanation:
When the probability of missingness depends on the missing value itself, observed cases may be systematically different. Simple deletion or imputation can then produce biased conclusions.
Correct Answer: A. The variables are associated, but the plot does not prove that one causes the other
Explanation:
Correlation can arise from a shared factor such as hot weather rather than direct causation. Establishing causality requires stronger design or assumptions than a scatter plot provides.